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Tag Archives | brand of lionel messi

Messi, football, Adidas, FIFA World Cup 2014 and ‘hybrid sportsbranding’

“Personal sports branding apply fundamentals from classic branding theory. Consistency is important but given the personal feelings and thoughts of athletes, a personal sports brand is subject to instinct positive or negative changes caused by personal actions. Additionally, in personal sports branding the athlete’s performances on the field are changing over time from the athletic […]

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