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Guest blog: Miami Heat and the role of brand positioning

Guest blog, written by Jeanne De Calbiac, Simona Gardoviča, Guillermo Barcos, Kristaps Efeja, Balázs Perkó (international sport management students, Kenneth Cortsen (ed.)). Fans all around the world attend events of their favorite sports teams for a reason. A specific reason may be to see the team WIN. To dig deeper, every supporter places his/her club in […]

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