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Tag Archives | ambush marketing in sport

Branding and social media taken to a new level – What can we expect in the years to come? Case-focus: Major Sporting Events, Summer 2014 – by ‘guest blogger’ Malene Hejlskov Mortensen

Guest blog written by Malene Hejlskov Mortensen, BA in Sport Management, University College of Northern Denmark & MA in Sport Management, London Metropolitan University, passionate about sports and the business of sports – (Kenneth Cortsen, ed.). With major sporting events like The FIFA World Cup, Wimbledon, Tour de France, The Commonwealth Games, and US PGA, […]

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Major sports events and the attraction of advertising revenue – the case of the Super Bowl

The biggest sports events are so important to sports fans that they have been transformed to cultural trademarks so essential that even the commercials make noise and attract the interest of fans and corporations in a well-balanced entertainment show that acts as an event in the event. In the case of the Super Bowl, this […]

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