When analyzing the focus on women’s sport in society, it is hard to understand that there aren’t more corporations seeking to exploit the commercial potential tied to this profitable and relevant segment. For sports entities, women constitute a significant customer group that can add considerably to future revenue streams. It may be understandable from the […]
UEFA Champions League reflecting the appealing spectacle of professional football
By Kenneth Cortsen on April 12, 2015 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Different scholars have brought much in-depth knowledge about why sports fans engage with professional sports properties (Funk & James, 2001; Funk, 2001; Kahle & Close). The UEFA Champions League tournament and this year’s quarter finals exemplify some of these patterns. The general motivational factors tied to sports event participation and/or viewership, i.e. socialization, performance, excitement, […]
Back in motion – thank you for following my work or sharing my thoughts about the business of sports
I have been absent in this universe for some weeks. I had to turn in my ph.d.-dissertation and went on holiday afterwards. Now, I am back so there will be new posts on the blog shortly 🙂 I would also like to say thank you to those of you that follow my blog and share […]
UEFA Champions League – a perfect example of global sports hero production
As the round of 16 of the UEFA Champions League kicks off tonight when Paris Saint-Germain faces Chelsea FC and Shakhtar Donetsk welcomes FC Bayern Munich, football (soccer) fans worldwide will be witnessing yet another example of football’s penetrative force to produce global sports heroes. The competitive edge of the UEFA Champions League is the […]
Football Economy: New Premier League TV deal reinforces the overall commercial power of English football
The English Premier League’s new TV rights 3-year deal from the 2016-2017 season shows a huge increase compared to BT and Sky’s current deal. The current deal has a value of approximately £3 billion while the new deal of approximately £5.1 billion symbolizes a 70 % increase. Thus, it will be interesting to see how […]