An article in Mirror portrayed Lord Sebastian Coe criticizing athletes for spending too much time on social networks during the Olympics. Young media darling, Tom Daley fired back at Coe by stating: “speaking to fans and friends on social media was part of his day-to-day routine.” The diver responded to Coe’s comments in a forceful […]
“Sports sponsorship should be about storytelling and experiential.” Edgar Kuipers, client services director, Havas Worldwide Amsterdam I read that citation in an article in Marketing Magazine and the tagline sounds populist but nonetheless very reasonable in my ears. In my world (if I set myself free of textbook definitions of marketing), marketing is about relationships. […]
Tiger Woods and Rory McIlroy have received massive attention in the media the past year. After a year, where he has reinforced his position as no. 1 in the World, McIlroy has also seen his name mentioned in the news in relation to a $250 mio. endorsement deal with Nike – are we talking about […]
“Sport is where an entire life can be compressed into a few hours, where the emotions of a lifetime can be felt on an acre or two of ground, where a person can suffer and die and rise again on six miles of trails through a New York City park. Sport is a theater where […]
ATP (Association of Tennis Professionals) has been capable of increasing prize money and budget in a rough economic climate. One of the reasons for this development may be related to sponsorship research showing that sports sponsorships have shown growth tendencies on a global scale despite the bumpy economic climate the past couple of years. That […]