The recognized sports brand Oakley recently introduced a new branding campaign, which integrates and ‘plays on’ key ingredients of what makes the sports world unique. Among others, motorsport stars like Valentino Rossi, Sebastian Loeb and Fernando Alonso take part in the campaign. The campaign was launched under the name ‘Change Perspective’ and features various ‘integrated […]
Archive | Sport Marketing
Inspiration about brand management for personal sports brands
By Kenneth Cortsen on April 3, 2013 in Sport & CSR, Sport Economy, Sport Management, Sport Marketing
Insights into managing a ‘personal sports brand’ and how that sports brand interacts beneficially with other brands at various levels…..See more by clicking this link.
The application of sports as part of a strategy to boost a city’s economy and brand
By Kenneth Cortsen on April 2, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Indianapolis successfully implemented a strategy, through which the city utilized sports as a method to boost the local economy and to secure a brand transformation. Check out the video below: Source: Indianapolis Star.
Nike – utilizing events to facilitate brand experiences
By Kenneth Cortsen on April 2, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
© Kenneth Cortsen, December 2010 Writing down memories and thoughts regarding specific situations and experiences on the wall may serve great purposes in terms of creating brand experiences. That is a way to depict the emotions leading to, integrated into and related to the great experiences that these situations equal to people. Picture: From the […]
The dynamics of fandom in relation to sport and social media
The dynamics of fandom have changed over the years. The application of social media has sparked new trends and agendas in terms of the interrelationship between athletes, products, teams, governing bodies, and fans in sport. From posting pictures and updates about your favorite sports entity, the application of social media has turned into a commercial […]