The sports world is exciting and unpredictable due to its dynamic nature. New stars may shine and current stars may fade. The lack of human control may result in various scandals or fatal incidents. A lot of people are intertwined in this world – athletes, coaches, managers, nutritionists, sponsors, fans just to mention some interrelating […]
Archive | Sport Management
Talent management – ‘Pursuit of happiness’ in sports and business
One of the competitive parameters in the football industry is ‘talent management’. Investing in scouting, talent academies and hence signing the ‘right talents’ may be WHAT takes a club to the next level and leads to a competitive edge – a scenario which can result in the club reaping financial benefits of the club’s operations. […]
Sport as show business
The influx of commercialization in the sports industry has created a melting pot in which the junction between sport and entertainment is a key ingredient. In the contemporary sports industry, serious and leading actors are competitively and continuously trying to find innovative ways to capitalize on this junction. Brand building and brand management are at […]
The application of ‘strategic CSR’ in the sports industry
From strategic and commercial angles, corporate social responsibility (CSR) can definitely be applied in the sports industry as an innovative tool to achieve profitable value creation. In their research, Bradish & Cronin (2009) state that “over the past decade, there has been a groundswell of support within the sports industry to be ‘good sports’, as […]
Economic and branding impact of the Super Bowl
“IT WILL TAKE MORE THAN A HISTORIC RECESSION AND A PLAYER LOCKOUT TO SACK THE BUSINESS OF FOOTBALL.” (FORBES, 2011) Last night’s Super Bowl XLVII between the San Francisco 49ers and Baltimore Ravens is the biggest party in American sports. The business of football has strong cultural and commercial roots manifested in the American […]