Price increases concerning media rights have characterized the commercial development of popular professional sports (Pedersen, 2013). Generally, the economic capability and performance of any football league or club is highly dependent on the development of the domestic and international media rights markets. This seems to be a fact whether or not we are focusing on the total or comparative conditions of clubs and leagues.
When analyzing European football’s top five leagues, i.e. England, Germany, Spain, Italy and France, the total value of media rights accounts for £5 billion in 2013-2014 (TV Sports Markets, 2013). That value mirrors an increase of 25% compared to the last rights phase. As you can see in the info graphics below, the English Premier League leads the way when comparing the top give European football leagues while Real Madrid is no. 1 in terms of the European clubs (TV Sports Markets, 2013; Deloitte, 2013).
This development is good if the KPI is commercialization of football for leagues and clubs and to resume this development leagues must make sure that they continue to understand market demand and thus bundle their rights appropriately. As each new sales cycle approaches, leagues have to be sure that they have understood the requirements of the market and have packaged their rights accordingly.
Deloitte. Football Money League. 2013.
Pedersen, P. M. (Ed.). (2013). Routledge Handbook of Sport Communication. Routledge.
TV Sports Markets. 2013.