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Hvad betyder ‘konkurrence’ for sportsproduktet?

Endnu en runde af Superligaen er færdigspillet, når FC Midtjylland og AaB afslutter rundens sidste kamp i aften. Spændingsmomentet er udvandet i forhold til guldmedaljerne. FC København fjernede den spænding, da holdet i syvendesidste runde slog de nærmeste rivaler fra FC Nordsjælland med 3-2 på udebane i Farum. FC Nordsjælland markerede ellers ‘undtagelse fra reglen’ […]

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Insights into sponsorship deals in European football….

There are still massive amounts in European football despite the economic turmoil, which has characterized Europe in recent years. As an example, Adidas signed a 7-year deal with EURO 2012 and 2016 (a deal running from 1/1/2010 to 31/12/2016) at a total value of $105 mio. (Sports Marketing Frontiers). UEFA Champions League is a good […]

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Brand valuation in sports – the effect of the lockout on the NHL

The other day, SportBusiness International had an interesting story depicting the brand value of teams in the National Hockey League (NHL) and a comparison between the brand value of the NHL and other major sports leagues in the US, cf. NBA, MLB and NFL. This story is especially interesting because it touches upon the recent […]

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Ebbe Sand Academy 1

Football business in China – seen from the perspective of Mads Davidsen from Ebbe Sand Soccer Academy in Shanghai

China is an attractive market when it comes to football (soccer). In recent years, we have witnessed that the biggest global football brands chase unexploited territories in Asia and so have corporations (sponsors) striving to be associated with and to monetize on the game. Reflections on the development, structure and economics of Chinese football will […]

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