En undersøgelse vedrørende ’good governance’ i nationale idrætsforbund rangerer DBU som Danmarks bedste. Den fine placering kan associeres med flere års strategisk arbejde med den organisatoriske levendegørelse af et transparent og demokratisk fodboldforbund.
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The primary goal of large professional sports team is to be the best at their sport. However, a secondary goal is to provide an entertaining and positive experience for their fans while they are at games. Teams do this through marketing efforts, in-game entertainment (apart from the actual game), promotional items and gate giveaways, and […]
Today’s Premier League match between Manchester United and Liverpool FC gives the word ‘competition’ an interesting dimension. The driving force of the modern football economy is the passionate fan identification, which among other things is associated with the fierce rivalry and the obsession linked to today’s match and the strong historic content and legacy of […]
The 2018 Winter Olympics and Paralympics is taking up our screens and minds at the moment. People are watching as the world’s most elite athletes compete to take home a medal for their country (Sochi, 2014, para. 1). I love to witness the beauty of the opening ceremony, how it uniquely embodies each hosting country, […]
There is positive correlation between the passionate engagement in specific sports, e.g. through eSports (FIFA 2018 from EA Sports as one example) or fantasy sport platforms like Football Manager or DraftKings, and the consumption of the same sports.