Once upon a time depicts the start of a fairy tale. Nonetheless, this expression also illustrates the chronicle of past events influencing a modern football brand like that of Liverpool FC. The meaning of history and legacy in influencing the presence and future of a football brand is vital. In addition, the meaning of the […]
Tag Archives | UEFA Champions League
While everybody is commenting and elaborating on the new £5.136 billion television rights deal of the Premier League in England, there is a new trend in the sports market, which has the potential to change the ways in which we experience and consume sports. Newzoo conducted the Global Esports Report, which strives to illustrate a […]
Sommerens og vinterens transfervinduer er med årene blevet genstand for enorm hype og eksponering, og fodboldentusiaster på globalt plan venter i den forbindelse på, hvordan deres favoritklub agerer i håbet om at BOOSTE nutidig og fremtidig performance. Globaliseringen (herunder Bosman-dommens betydning for spillernes bevægelighed på tværs af nationale grænser), kommercialiseringen og iscenesættelsen af klubfodbolden som […]
Entities in the business of sports possess extraordinary assets that make them somewhat recession proof if competition and market-orientation is tackled in the right manner. From 2008 and through the following four to five years, society faced financial turmoil that also influenced the business of sports in terms of an enhanced fight for sponsorship money […]
In an investigation of the strategies that drive sporting and business success in the UEFA Champions League, FC Barcelona’s current success of turning transfer window activities and organic growth into domestic and international titles proves a valid path. See more, by checking out this new and insightful sports business platform via FutureSport.