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Star athletes and sports clubs can’t live without social media but must use it wisely

Photo: Winner of the 2012 #GameFace competition (source: ESPN). I recall reading an article on Forbes.com about the impact of social media in athlete branding/personal branding in sports.  I totally agree on the agenda of the article, which dealt with the raising power of social media and its influence on media-related and commercial depictions of […]

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#Sport #SocialMedia #Trends #FanEngagement – by ‘guest blogger’ Malene Hejlskov Mortensen

Guest blog written by Malene Hejlskov Mortensen, BA in Sport Management, University College of Northern Denmark & MA in Sport Management, London Metropolitan University, passionate about sports and the business of sports – (Kenneth Cortsen, ed.). The way in which we consume media has changed rapidly. Earlier, traditional mass media showed all the news, gossip […]

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Fan Engagement – a comparative look at the Danish Super League and the German Bundesliga

Football has a strong history and is by far sport number one in Germany. The Bundesliga made a healthy development in terms of early investments in new and modern stadiums. Some nations have forgotten that. Italy is a clear example of that. It may have been too easy to attract people previously but some nations […]

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The powerful voice of sports fans in the digital era

The business of sports is a ‘passion economy’. Therefore, we have seen a paradigm shift affecting the (inter)relationship between sports rights holders and sports fans. Today, sports fans call for more content from their favorite sports brands. Sport is no longer just about what goes on inside the lines during competitions; it is about holistic […]

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