The emotional equity of sports is associated with the power to direct people’s attention and attract the focus of eyeballs on and off the playing field. March Madness is around the corner and college basketball is followed by millions of people across different platforms. For instance, ESPN reports that last Wednesday’s (20th of Feb. 2019) […]
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In the past ten years, the average cost of a 30-second commercial spot during Super Bowl has grown by 88%. This depicts a remarkable inflation in Super Bowl advertising prices since 2006 while the average viewers have only grown by 25% during the same time period.
There is nothing new in seeing an organization or product being endorsed by a professional athlete. Sports stars have done that for years and the association with athletes is usually a good ‘add on’ for the organization or product. The business of sports is a celebrity-driven culture so this association enhances recognition and a positive […]
”Sports for all” is highly associated with sports in Denmark, e.g. with the intentions of the National Olympic Committee and Sports Confederation of Denmark (Danmarks Idræts-Forbund/DIF). The slogan covers the cultural contents of the Danish sports landscape and also leads me to emphasize the potential and popularity of the intersection between sports and corporate social […]
Photo: San Francisco 49ers vs. Denver Broncos in London (own photos) The NFL is the perfect television product. However, the NFL can still improve on other platforms and that is vital to connect with future generations as more and more sports fans drift to online platforms to enjoy their passion for American football. As of […]