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Tag Archives | toni kroos

Collective action towards a better world through sports – case of the German national team in football

Professional sport speaks a powerful voice in terms of shaping people’s opinions. Football is the world’s most popular sport and the global super stars of the game are dominant spokespersons and opinion leaders. Assisted by some of these super stars like Mesut Özil, Bastian Schweinsteiger, and Toni Kroos, the German National Team featured in a […]

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German football – cohesion between sporting and commercial performance and insight into the modern German football icon Mesut Özil

Germany is an interesting topic of discussion when investigating the cohesion between commercial and sporting performances in top football. This cohesion is linked to the equation that the more money available, the higher the probability of winning titles. That also goes for Germany where Bayern Munich’s dominance over a longer time-span speaks for itself but […]

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