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Tag Archives | Tiger Woods brand

Gæsteindlæg: Nike – en opinionsleder indenfor sportsbranding

Skrevet af danske sportsmanagement-studerende: Armin, Arnel, Christian, Jesper, Nikolaj K. & Nikolaj B. – (red. Kenneth Cortsen).   Kort om Nike Nike startede i 1950’erne og blev grundlagt af Phil Knight og Bill Bowerman. I starten hed mærket ”Blue Ribbon Sports”. Nike er navnet på den græske sejrsgudinde, der var indbegrebet af triumf i det […]

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The importance of a name and logo in sport branding

Emotional equity also plays a role when sport entities strive to brand or re-brand themselves. Take a look at the citation below: “In February 1927, Toronto’s struggling NHL franchise, the St Patrick’s, was sold to an investor group doing business as the Toronto Maple Leaf Hockey Club, Limited. Managing partner Conn Smythe made two quick […]

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