top menu

Tag Archives | super bowl

Nike Infographic Feb 2018

How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike’s brand

Bo Jackson just as in the case of Michael Jordan helped Nike on its way to become a cultural icon that transcended the world of sports in the dynamic era of athlete branding and marketing in which Nike decided to build shoe and apparel lines around individual athletes. Nike’s strategic choice to honor great athletes […]

Continue Reading 0
IMG_5343

Major League Soccer: How the economics of co-branding will help the MLS grow its business. Part 1

Co-branding and co-creation are vital elements in shaping a football/soccer culture on North American soil. The MLS has come a long way since the first game was played in 1996. However, a football/soccer culture is not built overnight in a nation that still climbs to the NFL and the pervasive power of Super Bowl as […]

Continue Reading 0
Michigan

How to capitalize on the technological bridge between sponsorship, media content and fan engagement in sports

In a sports landscape with an evident and widespread globalization pattern, it is as if this sports context is galvanized back to the era in which Da Vinci and Newton made their first discoveries. When analyzing the current sports business agenda, there are many opportunities that go beyond the mix of traditional fan engagement and […]

Continue Reading 0
FC Bayern Fan Awards

Cultivating market places in the business of sports – part 2

To understand the premise of the interactive aspect of market places in the postmodern sports economy, the accumulated value from interactions with potential and current customers (e.g. fans and sponsors) is a good indicator. However, to influence a sports-related organization’s market behavior, it is essential to focus on what the sports-related organization measure and how […]

Continue Reading 0
Skærmbillede 2016-08-06 kl. 02.53.12

Sponsorship, branding and commercialization of the 2016 Rio Olympics

The Olympic Games draw the attention of sport fans worldwide and now corporate brands and other commercial stakeholders tune in to monetize on Olympic-related marketing. These fans are enthusiastic in terms of following their favorite sports or sport stars. At the same time, this mega-event works as an opportunity to display the patriotic colors of […]

Continue Reading 0