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Tag Archives | steven gerrard

En kinesisk revolution – fra miniput til mastodont?

Foto: Investeringslysten er stor i kinesisk fodbold (kilde: Asian Football Confederation). Med en placering på FIFA’s verdensrangliste som nummer 93 bag nationer som Botswana og Uzbekistan, er Kina en miniput i fodboldens verden. Den nuværende udvikling i landet indikerer dog, at dette er på vej til at ændres. Senest smadrede Jiangsu Suning transferrekorden ved at […]

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Football players are social media stars with an ability to generate eyeballs and money

In the contemporary commercial football industry, the identities of football fans tend to have a tribal nature in which certain behavioral fan patterns highlight the celebrated stardom of professional football players. Last week, I wrote a post (see here) about whether or not sports sponsors have a responsibility for the creation of enhanced fan experiences. […]

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