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Tag Archives | stephen curry

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Stephen Curry & Golden State Warriors scoring points on the court and in #SportsBiz

A professional sports league is synonymous with its athletes. However, there are different scales for superstars and Stephen Curry stands out. He is an emphatic and intelligent player who has gone beyond local, regional and national status and become a face of the league and a proud athletic icon of not only the Bay Area […]

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Social media is an engagement platform that brings sports brands closer to their audiences – case of sports stars’ social media use

In my recent post about social media applications as a way to more profitable stakeholder relationships in the business of sports, check here, I commented on some of the many commercial opportunities tied to sports stars’ social media presence. Basketball star Jeremy Lin is one example of how proper online appearances have changed the nature […]

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