top menu

Tag Archives | sportsøkonom

Fordelingen af TV-penge i Superligaen

Den danske Superligas forårssæson er netop skudt i gang i denne weekend, og turneringen lægger i år op til en meget spændende afslutning. Det angår ikke bare spillet om nedrykningspladserne, som har været meget spændende de seneste år, men i år er der også stor kamp om DM-titlen. Dette spændingsmoment er ret interessant, og placeringen […]

Continue Reading 0

The football transfer market illustrates the transformation economy

Pine & Gilmore’s (1999) bestselling book “The Experience Economy – work is theater & every business a stage” marked the concept’s (i.e. experience economy) rapid blossoming. Following the development of economic offerings, which ranges from the economization of 1) commodities (in the agrarian economy), 2) goods (in the industrial economy), 3) services (in the service economy) […]

Continue Reading 0

ATP World Tour Finals – persuasive annual growth

Sponsorship earnings have had a positive impact on the revenue streams of ATP World Tour Finals. In 2013, Sponsorship revenues for the event account for approximately £15 mio. That number equals about 25% of ATP’s overall sponsorship revenues this year (Sport Marketing Frontiers, 2013). Photo: the event’s official web site. Overall, the event’s commercial development […]

Continue Reading 0

The business of sport may be the impetus to boost your profit-making abilities

“Just as the Internet provided the communications architecture enabling the disruption and reorganization of the global musical economy, the ‘media sport content economy’ is undergoing a parallel transformation” (Hutchins & Rowe, 2010, p. 4). As you can interpret from the citation above, the ‘media sport content economy’ is changing and that brings change for corporations. […]

Continue Reading 0

Sporting success, ticket prices, merchandise sales – and looking into the case of college football

Yesterday, I read an interesting post by Jesse Lawrence (more information about Jesse Lawrence, click here) about the emotional capital tied to collegiate athletics and how that corresponds with the balance between ticket prices, merchandise sales and sporting success. Simplistic and frequent (and often honest) simplifications and considerations in reference to business models in elite […]

Continue Reading 0