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Tag Archives | sportsøkonom kenneth cortsen

Neymar’s brand power – his FC Barcelona colleague Lionel Messi and Christiano Ronaldo still beat him but for how long?

Lionel Messi still has more penetration from a sponsorship angle than Neymar in Spain although the potential of Neymar is great and most likely will continue to grow in accordance with his presence in FC Barcelona. We have already seen that Neymar has developed a very powerful personal brand in Brazil and South America and […]

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The business of professional cycling – from a Tour de France perspective

The pinnacle of professional cycling is Tour de France. The race is a sporting mega-event and a large commercial show, which is enjoyed by millions of fans and hence acts as a market place for a dynamic flow of money. Teams, riders, sponsors, media, fans, cities and regions are among the actors in this entertaining […]

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Fodboldens transfercirkus anno 2013!

Ifølge en rapport fra det internationale fodboldforbund FIFA viser de bedste fodboldklubber i verden ikke krisetegn, hvis der måles ud fra deres ageren på transfermarkedet. Baseret på 5.204 transfers på verdensplan i første halvår af 2013 var det samlede beløb $928 mio., hvilket er en stigning på 39% sammenlignet med 2012 til trods for, at […]

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UEFA, EURO 2016 and the application of social media

In relation to my research within the intersection between sports branding, sports economy and sports management, I wrote a post (in Danish) on the 11th of June on this web site concerning the application of different media platfoms in professional sports in Denmark (the post was about football, i.e. soccer in the US). It was […]

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