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Tag Archives | sportsbrand

Gæsteindlæg: OK Benzin & sportsmarketing

Skrevet af danske sportsmanagement-studerende: Diana Jacobi, Mikkel Kallestrup Johansen, Cecilia Oddermose, Jes Sonnichsen & Ann-Charlotte Christiansen – (red. Kenneth Cortsen). Nedenstående indlæg kaster et blik på OK Benzin og anvendelsen af sportsmarketing som led i firmaets brandmanagement. Awareness   Vi kender alle de sjove reklamer fra tv vedr. det lokale fodboldhold, der deler baner med spydkasterne[1] […]

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Gæsteindlæg: David Beckham – en langvarig og stærk brandingeffekt

Skrevet af danske sportsmanagement-studerende: Kevin Pedersen, Jonas Johansen, Kristian Rasmussen & Nicklas Larsen – (red. Kenneth Cortsen). Brands skal opbygges! Brandet ’Beckham’ har været gennem en lang proces, men lever stadig i bedste velgående til trods for, at David Beckham allerede har stoppet sin aktive karierre, men netop det faktum siger noget om den enorme […]

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Italy’s ‘Serie A’ & the economic competition of European football leagues

What inspired me to write this post was an article, which I read on the Danish football site, www.bold.dk, earlier today. The article refers to statements from the AS Roma star Daniele De Rossi, who highlights the current position of Italian club football, which De Rossi associates with a ‘free fall’. He points to the […]

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