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Tag Archives | #sportsbiz

The emotional and creative nature of sports economy = activation opportunities and ROIs

Entities in the business of sports possess extraordinary assets that make them somewhat recession proof if competition and market-orientation is tackled in the right manner. From 2008 and through the following four to five years, society faced financial turmoil that also influenced the business of sports in terms of an enhanced fight for sponsorship money […]

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A pathway to creating a WINNING business model in the business of sports

In an analysis of the successful winning formulas in the business of sports, the football (soccer) team FC Bayern Munich of the German Bundesliga draws much attention these days, which is evidenced in the following citation that states: “Although elite sport is one but three DFB* goals, along with popular sport and social responsibility, it […]

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Social media is an engagement platform that brings sports brands closer to their audiences – case of sports stars’ social media use

In my recent post about social media applications as a way to more profitable stakeholder relationships in the business of sports, check here, I commented on some of the many commercial opportunities tied to sports stars’ social media presence. Basketball star Jeremy Lin is one example of how proper online appearances have changed the nature […]

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