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Tag Archives | #sportsbiz

Skærmbillede 2020-12-31 kl. 12.17.49

Current and future sports business trends from a 2020 perspective

2020 marks an extraordinary sports year. First, 2020 has been remarkable because of the major shift that the COVID-19 pandemic provoked in the business of sports. Another a yet more positive influencer on the 2020 sports year is how the role of activist athletes saw increased commercialization potential boosted by the aftermath of Colin Kaepernicks […]

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Skærmbillede 2020-12-30 kl. 14.10.43

Football, cooperation, CSR & commercialization may move leagues, clubs and societies forward – the case of Responsiball’s CSR-ranking

The tenth edition of Responsiball’s annual CSR (corporate social responsibility) ranking of international and professional football leagues’ and clubs’ governance, environmental and social commitments is now online. The ranking takes a ‘triple bottom line’ approach to motivate professional football clubs and leagues to greater standards of responsibility and accountability. Based on some of my research […]

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ADolichheadshot

Development tendencies over time in the business of sports in the US from Johan Cruyff and the NASL and from Billy Ball to the Moneyball era – a dialogue with Andy Dolich

The business of sports has really changed since the 1960s. Globalization, technology, data, new ownership models such as the growth of portfolio models and investments across various sports and international borders, and the application of sport as a geopolitical and soft power instrument are only a few of many important milestones, which emphasize the major […]

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Roger Breum

A dialogue with Roger Breum regarding sports sponsorship trends in the 2020s and AI-powered solutions

In a business or sport business landscape where consumers and fans are constantly bombarded with messages, rights holders and sports-related brands MUST strive to stand out. Early studies in sport sponsorship emphasized how the intensive progression of sport sponsorship is a result of the huge amount of clutter that originated in traditional media (Meenaghan, 1991; […]

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Rothenberg

A dialogue with Alan Rothenberg on the history, development & future of the MLS and football

From a sports business, there are interesting insights about the heart of football/soccer history and development. Alan Rothenberg, a renowned expert in sports law, sports leadership and sports business, participated in a dialogue earlier this year (2020), in which he gives the audience first-hand knowledge from how he participated in boosting football’s (soccer in the […]

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