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Tag Archives | sports marketing

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Football business in China – seen from the perspective of Mads Davidsen from Ebbe Sand Soccer Academy in Shanghai

China is an attractive market when it comes to football (soccer). In recent years, we have witnessed that the biggest global football brands chase unexploited territories in Asia and so have corporations (sponsors) striving to be associated with and to monetize on the game. Reflections on the development, structure and economics of Chinese football will […]

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Handball – positioning of handball in the UK in relation to London 2012 Olympics

There are huge interests at stake in relation to the Olympic Games. Staging this mega-event corresponds with the ‘movement’ of $. This video looks at the commercialization efforts linked to how the British Handball Federation prepared for the London 2010 Olympics. To consider the impact of the Olympic Games, take a look at the following […]

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