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Tag Archives | sports events

Skærmbillede 2018-02-20 kl. 13.14.38

Why the IOC has decided to allow each host city to include 5 additional sports and what sports will be next?

The 2018 Winter Olympics and Paralympics is taking up our screens and minds at the moment. People are watching as the world’s most elite athletes compete to take home a medal for their country (Sochi, 2014, para. 1). I love to witness the beauty of the opening ceremony, how it uniquely embodies each hosting country, […]

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UEFA Euro 2016 – positioning Europe as the powerhouse of modern football

With a legacy as one of the biggest sporting events on a global scale and a showcase of some the finest competencies in the world of football, the UEFA European Championship will kick off in a few months. The event provides an excellent opportunity for football fans globally to celebrate a high-quality tournament with 24 […]

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Manny Pacquiao vs. Floyd Mayweather Jr. will be the Super Bowl 2015 of boxing

Photos: Manny Pacquiao’s official Twitter  & Floyd Mayweather Jr.’s official Twitter accounts help to promote tonights fight. Tonight’s boxing fight between Floyd Mayweather Jr. and Manny Pacquiao is a gigantic fight. The sport of boxing is notoriously known for its ability to ‘hype’ the competitive nature of ‘man vs. man’, in which ‘survival of the fittest’ is more visible […]

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Branding and social media taken to a new level – What can we expect in the years to come? Case-focus: Major Sporting Events, Summer 2014 – by ‘guest blogger’ Malene Hejlskov Mortensen

Guest blog written by Malene Hejlskov Mortensen, BA in Sport Management, University College of Northern Denmark & MA in Sport Management, London Metropolitan University, passionate about sports and the business of sports – (Kenneth Cortsen, ed.). With major sporting events like The FIFA World Cup, Wimbledon, Tour de France, The Commonwealth Games, and US PGA, […]

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Latest trends in the sports world – the role of sport event management companies – a practical perspective from India

Guest blog written by Rahul Sharma, content writer & sports analyst specialized in the business of sports who has been associated with the Front Foot group – (Kenneth Cortsen, ed.). The world of sports is a place of happenings, and throughout the year, there will be some event or the other, which attracts the attention of the general […]

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