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Tag Archives | sports business

Obvious long-term commercial options to be exploited in major sports events and collegiate sports

With the awareness and the attention-grabbing role of collegiate athletics in the US, it is interesting to explore the commercial landscape tied to collegiate sports rights and events. As it is noted by Rein et al. (2006), “established professional teams in leagues such as MLB and NBA are fighting for an ever-fragmented market share in […]

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Discussing advantages of applying ‘strategic CSR’ in the business of sports

The intersection between ’strategic CSR’ and sports branding has a capacity to integrate stakeholders’ experiences with a brand and the psychological meaning or value attached to a brand given the interactionist nature of sports branding (Cortsen, 2013), i.e. the symbolic and experiential characteristics of brand image and the fact that brand attitudes are founded upon […]

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