The business of sports is an industry, which offers diverse opportunities in terms of commercial involvement and business development. From sponsorship displays on game days to huge activation platforms and campaigns, there are many opportunities to bring players, coaches, fans and other stakeholders together. The huge broadcasting deal regarding the Premier League in English football […]
Tag Archives | sports branding
An increasing number of sports businesses focus on enhancing their digital presence as a path to make their brands more accessible to commercial stakeholders and hence to grow revenues. If done correctly, this development catalysts positive brand identification and customer ownership.
Airlines are very visible in the world of sports and spend vast amounts of money on sports sponsorship opportunities. As I have covered in other articles, see articles about big spenders in sports sponsorship and the football shirt sponsorship market, the prominent airline brand in that sense proves to be Emirates that supposedly spends approximately […]
In a theoretical framework, the understanding of dynamic pricing can be illustrated as: Price = Transaction Cost + Variable Cost + Markup (Drea & Nahlik, 2015, p. 1) This equation focuses on profit maximization and the Markup represents what the market (e.g. fans) will tolerate while the lowest acceptable price for the club accounts for […]
In the past ten years, the average cost of a 30-second commercial spot during Super Bowl has grown by 88%. This depicts a remarkable inflation in Super Bowl advertising prices since 2006 while the average viewers have only grown by 25% during the same time period.