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Tag Archives | sports branding

Skærmbillede 2021-02-03 kl. 15.14.49

Scandinavian countries build bridges through sports

Under the hashtag #DetSomBinderOsSammen (‘what ties us together’ would be a quick and reasonable translation), Øresundsbron portrays important building stones in Scandinavian societies such as the role of sports in relation to democratic values and sports as a community driver. As I have written with two co-authors in an article, which will be published in […]

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Skærmbillede 2020-12-30 kl. 14.10.43

Football, cooperation, CSR & commercialization may move leagues, clubs and societies forward – the case of Responsiball’s CSR-ranking

The tenth edition of Responsiball’s annual CSR (corporate social responsibility) ranking of international and professional football leagues’ and clubs’ governance, environmental and social commitments is now online. The ranking takes a ‘triple bottom line’ approach to motivate professional football clubs and leagues to greater standards of responsibility and accountability. Based on some of my research […]

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Skærmbillede 2019-02-24 kl. 23.28.36

The ’reputational effects’ on Nike as a result of the ‘exploding sneaker’ of Zion Williamson

The emotional equity of sports is associated with the power to direct people’s attention and attract the focus of eyeballs on and off the playing field. March Madness is around the corner and college basketball is followed by millions of people across different platforms. For instance, ESPN reports that last Wednesday’s (20th of Feb. 2019) […]

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Billede1

Why investing in esports may be a good idea in the Amazon era?

This blog post takes a deeper look at this investment and its associated business reasoning while providing access to a podcast (find it below) about the development of esports and its business potential. Most people don’t consider esports a viable investment option, but that’s mostly because it is difficult to understand the full impact of […]

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Liverpool FC Sports Business Institute

Top football rivalries combine historic content and big business – the case of Manchester United and Liverpool FC

Today’s Premier League match between Manchester United and Liverpool FC gives the word ‘competition’ an interesting dimension. The driving force of the modern football economy is the passionate fan identification, which among other things is associated with the fierce rivalry and the obsession linked to today’s match and the strong historic content and legacy of […]

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