top menu

Tag Archives | sports branding expert kenneth cortsen

German football – cohesion between sporting and commercial performance and insight into the modern German football icon Mesut Özil

Germany is an interesting topic of discussion when investigating the cohesion between commercial and sporting performances in top football. This cohesion is linked to the equation that the more money available, the higher the probability of winning titles. That also goes for Germany where Bayern Munich’s dominance over a longer time-span speaks for itself but […]

Continue Reading 0

Popularity of sports on TV and other platforms – promising numbers but sports must continue to consider data analysis

It is not undisclosed that sports act as a force of attraction on the global population. Brands of professional sports leagues, teams and athletes are constantly shaped and re-shaped (often to a higher degree than ordinary brands) for what reason decision makers in the business of sports should scan the environments around their brand(s) to […]

Continue Reading 0