top menu

Tag Archives | sports brand

The significance of a ‘multimedia’ approach to build a sports brand – NFL case….

“The effective and seamless blending of image, music, and voice may also account for the National Football League’s rise to prominence in the television era. By the 1960s, most Americans understood football as a sport.” (Hardy et al., 2012, p. 497). This citation marks that media and especially the evolution of new media (moving from photographs […]

Continue Reading 0

VM i fodbold – kan det betale sig at investere i sådanne mega-events?

Problemstillinger i forhold til afholdelse af VM i fodbold, d.v.s. kan det betale sig?  Der vurderes også på incitamenterne for at afholde VM….Check nedenstående radioindslag efter 1:23:10 Værtsnationen skal gøre op med sig selv, hvad de skal have ud af at afholde en mega-event som VM i fodbold, hvilket skal sammenholdes med den økonomiske investering […]

Continue Reading 0

Nike’s storytelling approach to ‘football branding’

The recent development in the ‘experience economy’ marks an era where ‘reality television’ sets some of the standards for what people perceive to be appealing. Sport brands has thus come to a point where they apply ‘aspects’ of this development to link up with future stars and based on that they find a way to […]

Continue Reading 0

Manchester United Soccer Schools – Skandinavien

Denne video giver et indblik i, hvordan ‘Manchester United Soccer Schools’ (MUSS) vil udbrede Manchester Uniteds brand i Skandinavien. Interviewet er med Rasmus Sørensen, som er leder af MUSS i Skandinavien. MUSS har flg. visionære tanker, som præger arbejdet i Skandinavien: * De vil styrke Manchester Uniteds image og medvirke til at forstærke indtrykket af […]

Continue Reading 0