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Tag Archives | sport marketing

skaermbillede-2016-11-14-kl-15-06-47

Technology and data in the business of sports pull young people on stage

The business of sports is characterized by a lot of old men on stage but it will be the young generations that will change the world of sports. The rise of new technological applications, data management and digitalization transforms the business models in sports due to adjustments in supply and demand and thus the consumption, […]

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Skærmbillede 2016-06-30 kl. 02.45.40

Mixed Martial Arts: A breath of fresh air in the business of sports.

Football takes first place in the sports industry in terms of popularity and is also a potent platform when it comes to generating commercial revenues. However, other sports (and their properties) are also developing methods and strategies to secure commercial success. Recently, Mixed Martial Arts (MMA) has experienced intensive commercial growth when it comes to […]

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Digital opportunities lead to a new future for the business of sports.

The business of sports is an industry, which offers diverse opportunities in terms of commercial involvement and business development. From sponsorship displays on game days to huge activation platforms and campaigns, there are many opportunities to bring players, coaches, fans and other stakeholders together. The huge broadcasting deal regarding the Premier League in English football […]

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Skærmbillede 2015-09-04 kl. 20.29.14

Traditional sports sponsorship models are changed by digital options

There is nothing new in seeing an organization or product being endorsed by a professional athlete. Sports stars have done that for years and the association with athletes is usually a good ‘add on’ for the organization or product. The business of sports is a celebrity-driven culture so this association enhances recognition and a positive […]

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