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Tag Archives | sport management

Skærmbillede 2020-12-31 kl. 12.17.49

Current and future sports business trends from a 2020 perspective

2020 marks an extraordinary sports year. First, 2020 has been remarkable because of the major shift that the COVID-19 pandemic provoked in the business of sports. Another a yet more positive influencer on the 2020 sports year is how the role of activist athletes saw increased commercialization potential boosted by the aftermath of Colin Kaepernicks […]

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Skærmbillede 2020-12-30 kl. 14.10.43

Football, cooperation, CSR & commercialization may move leagues, clubs and societies forward – the case of Responsiball’s CSR-ranking

The tenth edition of Responsiball’s annual CSR (corporate social responsibility) ranking of international and professional football leagues’ and clubs’ governance, environmental and social commitments is now online. The ranking takes a ‘triple bottom line’ approach to motivate professional football clubs and leagues to greater standards of responsibility and accountability. Based on some of my research […]

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Roger Breum

A dialogue with Roger Breum regarding sports sponsorship trends in the 2020s and AI-powered solutions

In a business or sport business landscape where consumers and fans are constantly bombarded with messages, rights holders and sports-related brands MUST strive to stand out. Early studies in sport sponsorship emphasized how the intensive progression of sport sponsorship is a result of the huge amount of clutter that originated in traditional media (Meenaghan, 1991; […]

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covid-19

Flytningen af EM i fodbold er et vigtigt kollektivt standpunkt i Coronakrisen – hvor står fodboldøkonomien og sportslandskabet i kampen mod COVID-19?

Hele verden er berørt af COVID-19 eller, hvad der nu har udviklet sig til en regulær pandemi eller Coronakrise for at bruge en velkendt analogi fra sportens verden. Fodbolden er ingen undtagelse, og senest er det i dag blevet besluttet, at UEFA udskyder afholdelsen af sommerens EM-slutrunde (#EURO2020) til 2021. Topfodbold eller elitesport er kendt […]

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statistic_id378046_uefa-champions-league-most-titles-by-club-2018

Success over time highlights Liverpool FC’s strong ethos of fighting back

Once upon a time depicts the start of a fairy tale. Nonetheless, this expression also illustrates the chronicle of past events influencing a modern football brand like that of Liverpool FC. The meaning of history and legacy in influencing the presence and future of a football brand is vital. In addition, the meaning of the […]

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