Football’s transfer window activities have evolved over the years. Now, we are in the middle of another transfer window (January, 2014) and all the meaning associated with this. It marks isolated periods of time in which a football club can buy and sell and thus transfer players to re-structure its roster. In today’s professional football […]
Tag Archives | sport economy
Premier League’s most viable players – Robin Van Persie leads the commercial show
By Kenneth Cortsen on August 20, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
As a natural follow-up on my perspective on Neymar’s commercial potential on this blog, it is interesting to look at the new English Premier season and its star players. In that regard, ‘REPUCOM’s Celebrity DBI tracker’ found that Robin Van Persie from Manchester United was the star player of the Premier League, who offers sponsors […]
IMG’s capitalization on sport stars and other assets – IMG College is meant for success
By Kenneth Cortsen on August 16, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
“While IMG’s client roster looks like the red carpet for the hottest party in St. Tropez, what has potential buyers in love is IMG College.” So says Bloomberg in this brief video you’ll want to view, pulling the curtain on IMG’s engine of growth! As you can see in the picture below, the market of […]
Taking a look at big spenders in ‘sports sponsorship’ – part 3 – Emirates & its football engagement
By Kenneth Cortsen on June 27, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
When following the world of professional sports and especially football, you will recognize Emirates. In an investigation of sports sponsorships, the brand from Dubai comes to mind as a key player in the management of various sponsorship assets in different sports. In terms of football sponsorships, Emirates has taken a dominant role. The brand has […]
The role of ‘innovation’ in brandbuilding in the business of sports.
By Kenneth Cortsen on June 26, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The influx of new technologies marks an essential change in the ways in which people can interact with sport brands. The Internet and social media play central roles in this development for what reason new trends in consumer behavior in reference to sport brands have evolved. Such development is linked to innovation and entrepreneurship, which […]