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Tag Archives | sport economics

skaermbillede-2016-11-14-kl-15-06-47

Technology and data in the business of sports pull young people on stage

The business of sports is characterized by a lot of old men on stage but it will be the young generations that will change the world of sports. The rise of new technological applications, data management and digitalization transforms the business models in sports due to adjustments in supply and demand and thus the consumption, […]

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Skærmbillede 2015-05-29 kl. 10.44.45

FIFA’s current crisis is a ‘shitstorm’ for corporate sponsors

The international football association FIFA is amidst another huge media crisis after Swiss police arrested some of FIFA’s top executives on Wednesday and charging them with money-laundering and other criminal acts linked to this ongoing corruption investigation. There is no doubt that this has smeared FIFA’s overall corporate brand and its acclaimed World Cup brand […]

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MarchMadness

Obvious long-term commercial options to be exploited in major sports events and collegiate sports

With the awareness and the attention-grabbing role of collegiate athletics in the US, it is interesting to explore the commercial landscape tied to collegiate sports rights and events. As it is noted by Rein et al. (2006), “established professional teams in leagues such as MLB and NBA are fighting for an ever-fragmented market share in […]

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Skærmbillede 2014-01-07 kl. 11.52.06

Discussing advantages of applying ‘strategic CSR’ in the business of sports

The intersection between ’strategic CSR’ and sports branding has a capacity to integrate stakeholders’ experiences with a brand and the psychological meaning or value attached to a brand given the interactionist nature of sports branding (Cortsen, 2013), i.e. the symbolic and experiential characteristics of brand image and the fact that brand attitudes are founded upon […]

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The football transfer market illustrates the transformation economy

Pine & Gilmore’s (1999) bestselling book “The Experience Economy – work is theater & every business a stage” marked the concept’s (i.e. experience economy) rapid blossoming. Following the development of economic offerings, which ranges from the economization of 1) commodities (in the agrarian economy), 2) goods (in the industrial economy), 3) services (in the service economy) […]

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