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Tag Archives | sport branding

Establishing the RIGHT connection with fans

When organizations strive to connect with sports fans, they have to consider a wide variety of factors. Among other things, it is vital to form a positive degree of ‘emotional equity’ when targeting different groups since the effectiveness of promotional initiatives tend to be optimized if they contain width and depth and hence succeed in […]

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Puma & Usain Bolt – activation of brand relationships in sport

Usain Bolt, the fastest man in the world and his personal sponsor PUMA ‘make some time to hang’. As part of PUMA’s activation of the sponsorship deal, five people from around the globe were picked for a chance to #HANGWITHBOLT on August 27, 2013. Photo: PUMA’s sponsorship deals with Usain Bolt (Source: Sport Marketing Frontiers, 2013). […]

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IMG’s capitalization on sport stars and other assets – IMG College is meant for success

“While IMG’s client roster looks like the red carpet for the hottest party in St. Tropez, what has potential buyers in love is IMG College.”  So says Bloomberg in this brief video you’ll want to view, pulling the curtain on IMG’s engine of growth! As you can see in the picture below, the market of […]

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The NFL & branding – how the economics of the NFL influences consumer behavior

The economics of the NFL has a penetrating influence on consumer behavior. One example of this is brought to football fans via the endorsement deals of the league’s star players. The video below is a perfect example. It displays Eli and Peyton Manning in a commercial for DIRECTV, which questions whether or not a phone […]

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The business of tennis – from a Wimbledon perspective

Sunday’s men’s final in Wimbledon marked a historic moment when Andy Murray lifted the trophy after his victory against world’s no. 1 Novak Djokovic (ATP ranking). Murray’s title was the first time a British player won the men’s single final at the prestigious tournament in the ‘era of modern tennis’ (Fred Perry won his last […]

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