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Tag Archives | sport and social media

Paddy Power – the power of the mix between sports betting and attention economy

Picture: Liverpool fans had the opportunity to swap their Balotelli shirts outside Anfield (source: Paddy Power). Betting company Paddy Power notoriously split people’s opinions about ‘business practices’ for what reason the brand is attached with a love-hate-relationship. The competition in the betting industry is harsh but Paddy Power has found a proficient path to shape […]

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The intersection between sports development and gender focus may hit a commercial homerun

When analyzing the focus on women’s sport in society, it is hard to understand that there aren’t more corporations seeking to exploit the commercial potential tied to this profitable and relevant segment. For sports entities, women constitute a significant customer group that can add considerably to future revenue streams. It may be understandable from the […]

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Branding and social media taken to a new level – What can we expect in the years to come? Case-focus: Major Sporting Events, Summer 2014 – by ‘guest blogger’ Malene Hejlskov Mortensen

Guest blog written by Malene Hejlskov Mortensen, BA in Sport Management, University College of Northern Denmark & MA in Sport Management, London Metropolitan University, passionate about sports and the business of sports – (Kenneth Cortsen, ed.). With major sporting events like The FIFA World Cup, Wimbledon, Tour de France, The Commonwealth Games, and US PGA, […]

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Challenges and tendencies affecting sports marketing in the postmodern era

It is vital that corporations aiming to monetize on the commercial association with sports are aware of what goes on in the world around them. For instance, critical thinking and a constant willingness to incorporate new elements in alignment with modern technological, business-oriented and societal trends in the business model are essential parameters to drive […]

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