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Tag Archives | sponsorship

Skærmbillede 2017-03-20 kl. 12.26.52

E-sport er et markedsføringsmæssigt drømmeunivers

E-sport er kommet for at blive, og udviklingen indenfor denne relativt nye kontekst af sportens verden har været eksplosiv henover de senere år, og udviklingsgrundlaget og markedstendenserne viser, at udviklingen fortsætter i opadgående retning i de kommende år. Indtægtsgrundlaget for e-sport er styrket væsentligt i de seneste fem år, og markedet for e-sport har udviklet […]

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Data management is the new ‘winning’ approach in the business of sports

If you want to WIN in the business of sports, data management is a trend with the potential to create a positive turnaround for your business. You must learn how to turn data into optimal sporting performances and into business opportunities. Earlier this year, I completed a research report, which focused on investigating how a […]

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Football economy – ‘living’ the brand of Real Madrid

The preaching vision of Real Madrid’s commercial partnership with the ‘Microsoft Cloud’ brand is to open the stadium to 450 million fans. The vision tells the story of technology being a great facilitator of fan engagement and sponsorship activation.   One of the biggest challenges for sports properties in the postmodern era is to establish […]

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The passion of sports fan culture – case of Seattle Sounders vs. Portland Timbers derby

The derby between Seattle Sounders and Portland Timbers reflects two US cities that just embrace their soccer teams and thus help to build unique fan cultures. So, although the MLS and football (soccer) in the US is new in the professionalized version that we experience today, there are still great lessons to learn about sports […]

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Fan engagement in the business of sports in 2015

About a week ago, I came home from a good visit in Boston planned due to an inspirational collaboration with Professor Stephen Greyser from Harvard Business School. In his book The Business of Sports, Stephen deals with a holistic approach in terms of analyzing the vitality and omnipresence of sports fans and how these fans […]

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