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DBU VM Tour – En af fodboldens mange brandingmuligheder – ‘gæste-blog-indlæg’ af Malene Hejlskov Mortensen

Dette indlæg er skrevet af Malene Hejlskov Mortensen, Professionsbachelor i Sport Management, University College Nordjylland & MA i Sport Management, London Metropolitan University – (Kenneth Cortsen, red.). I forbindelse med 2014 FIFA World CUP BRAZIL har DBU og TV2 arrangeret ’DBU VM Tour’, hvilket i den forgangne uge bl.a. har fundet sted i ’Jomfru Ane […]

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Looking at the potential corruption associated with FIFA, the World Cup and its commercial engine

One day before the start of the FIFA World Cup, negative media turmoil surrounds football’s leading sports governing body (FIFA). Claims regarding corruption in association with Qatar’s 2022 FIFA World Cup bid highlight a potential scandal for FIFA right before the start of football’s biggest party. With the scale of the FIFA World Cup in […]

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