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Tag Archives | Rolex

Golf business and sponsorship – case: what brands control major golf tournaments?

When analyzing sponsorship representation in the finest tournaments in golf, categories like financial services, apparel, consumer technology, and transport come to mind as dominant forces, cf. figure 1 below. Digging deeper, it becomes evident that this pattern is associated with car manufacturers Mercedes-Benz and Lexus, IT corporation IBM, telecommunications provider AT&T, watchmakers Rolex and Omega, […]

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Wimbledon strikes again when marking its position as the most traditional and prestigious tennis event

The 2014 edition of the The Championships, Wimbledon, which begun this week at the facilities of The All England Lawn Tennis Club in London, reminds global tennis fans of what it means to be the most prestigious tennis event worldwide. The tournament have proud traditions and a heritage that underscore how the tournament’s many rivalries, […]

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ATP World Tour Finals – persuasive annual growth

Sponsorship earnings have had a positive impact on the revenue streams of ATP World Tour Finals. In 2013, Sponsorship revenues for the event account for approximately £15 mio. That number equals about 25% of ATP’s overall sponsorship revenues this year (Sport Marketing Frontiers, 2013). Photo: the event’s official web site. Overall, the event’s commercial development […]

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The business of tennis – from a Wimbledon perspective

Sunday’s men’s final in Wimbledon marked a historic moment when Andy Murray lifted the trophy after his victory against world’s no. 1 Novak Djokovic (ATP ranking). Murray’s title was the first time a British player won the men’s single final at the prestigious tournament in the ‘era of modern tennis’ (Fred Perry won his last […]

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