top menu

Tag Archives | Real Madrid

The magnetic appeal of the UEFA Champions League final and the benefits for German football

This past Saturday, German football powerhouses Borussia Dortmund and Bayern Munich clashed in what is characterized as ‘the game of the year’ in European club football (soccer), i.e. the UEFA Champions League final at the legendary Wembley Stadium in London. The game marked the first time when two German teams faced each other in the […]

Continue Reading 0

High brand value in the football economy

Global reach and management of brand assets are important parameters for football brands striving to maximize their brand value. Manchester United is a great example of a football brand, which has succeeded in terms of ‘going global’ and maximizing its revenue streams and brand value. According to BBC News, Manchester United recently reported a record […]

Continue Reading 0

Hvad betyder ‘konkurrence’ for sportsproduktet?

Endnu en runde af Superligaen er færdigspillet, når FC Midtjylland og AaB afslutter rundens sidste kamp i aften. Spændingsmomentet er udvandet i forhold til guldmedaljerne. FC København fjernede den spænding, da holdet i syvendesidste runde slog de nærmeste rivaler fra FC Nordsjælland med 3-2 på udebane i Farum. FC Nordsjælland markerede ellers ‘undtagelse fra reglen’ […]

Continue Reading 0