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Tag Archives | Premier League

The market for football jerseys

There is definitely a strong market for football jersey, which is manifested by the massive amount of football fans worldwide, who solidly identify themselves with specific clubs and players and thus with the heritage and/or traditions linked to these. The passionate and tribal behavior of these fans lead to light, moderate or heavy consumption patterns, […]

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In reference to ‘taking a look at big spenders in ‘sports sponsorship’ – part 1’

On May 2nd, I wrote about the involvement of Barclays in sports sponsorship. In that regard, I commented on Barclays’ football sponsorship of the English Premier League. Football and especially the English Premier League is an entity, which is attractive for sponsors. According to Brandwatch, the Premier League offers sponsors the following benefits: 4.7 billion […]

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Insights into sponsorship deals in European football….

There are still massive amounts in European football despite the economic turmoil, which has characterized Europe in recent years. As an example, Adidas signed a 7-year deal with EURO 2012 and 2016 (a deal running from 1/1/2010 to 31/12/2016) at a total value of $105 mio. (Sports Marketing Frontiers). UEFA Champions League is a good […]

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