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Aktiviteterne i det transformationsøkonomiske transfervindue skal finde balancen mellem sund kultur og placeringsjagt

Sommerens og vinterens transfervinduer er med årene blevet genstand for enorm hype og eksponering, og fodboldentusiaster på globalt plan venter i den forbindelse på, hvordan deres favoritklub agerer i håbet om at BOOSTE nutidig og fremtidig performance. Globaliseringen (herunder Bosman-dommens betydning for spillernes bevægelighed på tværs af nationale grænser), kommercialiseringen og iscenesættelsen af klubfodbolden som […]

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Skærmbillede 2016-02-19 kl. 10.53.26

Ticket price disputes in sports – discussing cases of dynamic pricing and fixed ticket price increases while searching for a sustainable fan base

In a theoretical framework, the understanding of dynamic pricing can be illustrated as: Price = Transaction Cost + Variable Cost + Markup (Drea & Nahlik, 2015, p. 1) This equation focuses on profit maximization and the Markup represents what the market (e.g. fans) will tolerate while the lowest acceptable price for the club accounts for […]

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Football Economy: The English Premier League broke the transfer spending record

The English Premier League broke with a summer transfer spending of £870 mio. the previous transfer window shopping record. This is an increase of approximately 4% from last year’s record of £835 mio. Another record was broken on the transfer market as the accumulative spending for the January and summer transfer windows surpassed the £1 […]

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Is football a ‘public service’ product – a discussion of the professionalization of the football economy?

Recently, Borussia Dortmund’s CEO Hans-Joachim Watzke stated in the German newspaper Zeit that “Der Deutsche meint eben, dass der Staat neben der Renten- und Krankenversorgung am besten auch noch für die Fußballversorgung zuständig ist.” Of course, this is generalizing opinion that German fans think that the state must support its citizens in terms of retirement […]

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The emotional and creative nature of sports economy = activation opportunities and ROIs

Entities in the business of sports possess extraordinary assets that make them somewhat recession proof if competition and market-orientation is tackled in the right manner. From 2008 and through the following four to five years, society faced financial turmoil that also influenced the business of sports in terms of an enhanced fight for sponsorship money […]

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