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Tag Archives | Premier League

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Success over time highlights Liverpool FC’s strong ethos of fighting back

Once upon a time depicts the start of a fairy tale. Nonetheless, this expression also illustrates the chronicle of past events influencing a modern football brand like that of Liverpool FC. The meaning of history and legacy in influencing the presence and future of a football brand is vital. In addition, the meaning of the […]

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Socialism and Capitalism in sports

Super Bowl – kapitalisme, socialisme og stor impact

Der er et interessant spændingsfelt mellem kapitalisme og socialisme i NFL samt i det omkringliggende samfund – særligt på et tidspunkt, hvor det politisk klima i landet er højspændt. Den amerikanske model med NFL i spidsen begrebsliggør og levendegør ’competitive balance’, hvor noget af ligaens samlede indtægtsgenerering deles, hvilket gør, at mindre hold som Green […]

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The Economics of Fan Engagement: why fan engagement is important

Fan engagement has evolved in recent years to a new innovative approach, which perceives sports fans in relation to a wholesale growth strategy used by elite organizations for profit maximization. These developments call for a more economic and deliberate approach in order to capitalize on the commoditization of sports fans. This article will review the […]

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FC Bayern Fan Awards

Cultivating market places in the business of sports – part 2

To understand the premise of the interactive aspect of market places in the postmodern sports economy, the accumulated value from interactions with potential and current customers (e.g. fans and sponsors) is a good indicator. However, to influence a sports-related organization’s market behavior, it is essential to focus on what the sports-related organization measure and how […]

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Digital opportunities lead to a new future for the business of sports.

The business of sports is an industry, which offers diverse opportunities in terms of commercial involvement and business development. From sponsorship displays on game days to huge activation platforms and campaigns, there are many opportunities to bring players, coaches, fans and other stakeholders together. The huge broadcasting deal regarding the Premier League in English football […]

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