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Tag Archives | ownership in sports

skaermbillede-2016-11-14-kl-15-06-47

Technology and data in the business of sports pull young people on stage

The business of sports is characterized by a lot of old men on stage but it will be the young generations that will change the world of sports. The rise of new technological applications, data management and digitalization transforms the business models in sports due to adjustments in supply and demand and thus the consumption, […]

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Skærmbillede 2016-02-19 kl. 10.53.26

Ticket price disputes in sports – discussing cases of dynamic pricing and fixed ticket price increases while searching for a sustainable fan base

In a theoretical framework, the understanding of dynamic pricing can be illustrated as: Price = Transaction Cost + Variable Cost + Markup (Drea & Nahlik, 2015, p. 1) This equation focuses on profit maximization and the Markup represents what the market (e.g. fans) will tolerate while the lowest acceptable price for the club accounts for […]

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