top menu

Tag Archives | obama

Skærmbillede 2019-02-24 kl. 23.28.36

The ’reputational effects’ on Nike as a result of the ‘exploding sneaker’ of Zion Williamson

The emotional equity of sports is associated with the power to direct people’s attention and attract the focus of eyeballs on and off the playing field. March Madness is around the corner and college basketball is followed by millions of people across different platforms. For instance, ESPN reports that last Wednesday’s (20th of Feb. 2019) […]

Continue Reading 0

Does the #USWNT success present a commercial breakthrough for women’s sports?

Photo: #USWNT’s Alex Morgan on the cover of FIFA 16 (source: SportsCenter’s official Twitter account) When the US Women’s National Team (#USWNT) recently won the FIFA Women’s World Cup in Canada, the team created enormous hype on social media platforms. After the final win against Japan and the #USWNT’s first world cup title since 1999, […]

Continue Reading 0