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The linkage between sports and attention economy

”Understanding and managing attention is now the single most important determinant of business success” (Davenport & Beck, 2013, p. 3) The above-mentioned words give attention the economic perspective of being a ‘new currency’. While it may be a rather intangible concept, it is something tradable. Positive attention is in high demand but it is also perishable […]

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Does the #USWNT success present a commercial breakthrough for women’s sports?

Photo: #USWNT’s Alex Morgan on the cover of FIFA 16 (source: SportsCenter’s official Twitter account) When the US Women’s National Team (#USWNT) recently won the FIFA Women’s World Cup in Canada, the team created enormous hype on social media platforms. After the final win against Japan and the #USWNT’s first world cup title since 1999, […]

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Sports fans and their focus on CSR rewrite the book of sports sponsorship

As the business of sports enhances its relationship with fans to drive revenues, the importance of CSR has established itself as a key focus area. Strategic utilization of CSR for commercial purposes revolves around fan-generated revenue streams, e.g. ticket and merchandise sales. Sports sponsorship also presents a commercial platform through which strategic CSR may drive […]

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HOW COULD THE RISING PREMIER LEAGUE BROADCASTING REVENUE IMPACT CLUBS’ COMPLIANCE WITH FINANCIAL FAIR PLAY?

[author] [author_image timthumb=’on’][/author_image] [author_info]Guest blog written by Paul Shapiro. Paul is an Associate in the Commercial team at Charles Russell Speechlys and is a member of the firm’s Sports Group. Paul advises on a wide range of commercial and regulatory matters in the sports industry, with particular experience in sponsorship, merchandising and licensing along with football […]

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The intersection between sports development and gender focus may hit a commercial homerun

When analyzing the focus on women’s sport in society, it is hard to understand that there aren’t more corporations seeking to exploit the commercial potential tied to this profitable and relevant segment. For sports entities, women constitute a significant customer group that can add considerably to future revenue streams. It may be understandable from the […]

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