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Tag Archives | Nike

Roger Breum

A dialogue with Roger Breum regarding sports sponsorship trends in the 2020s and AI-powered solutions

In a business or sport business landscape where consumers and fans are constantly bombarded with messages, rights holders and sports-related brands MUST strive to stand out. Early studies in sport sponsorship emphasized how the intensive progression of sport sponsorship is a result of the huge amount of clutter that originated in traditional media (Meenaghan, 1991; […]

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Skærmbillede 2019-02-24 kl. 23.28.36

The ’reputational effects’ on Nike as a result of the ‘exploding sneaker’ of Zion Williamson

The emotional equity of sports is associated with the power to direct people’s attention and attract the focus of eyeballs on and off the playing field. March Madness is around the corner and college basketball is followed by millions of people across different platforms. For instance, ESPN reports that last Wednesday’s (20th of Feb. 2019) […]

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Skærmbillede 2018-08-30 kl. 16.34.05

Herrelandsholdet som kommercielt lokomotiv – konflikt eller?

Dansk fodbold er p.t. genstand for forhandlinger mellem Spillerforeningen og DBU omkring en ny landsholdsaftale for Herrelandsholdet. Som i de tidligere forhandlinger mellem de to parter tegner der sig et nuanceret billede med udgangspunkt i standpunkter baseret på forskellige interesser. Konflikten er i høj grad et produkt af den samtid, som såvel Spillerforeningen som DBU […]

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Nike Infographic Feb 2018

How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike’s brand

Bo Jackson just as in the case of Michael Jordan helped Nike on its way to become a cultural icon that transcended the world of sports in the dynamic era of athlete branding and marketing in which Nike decided to build shoe and apparel lines around individual athletes. Nike’s strategic choice to honor great athletes […]

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Michigan

How to capitalize on the technological bridge between sponsorship, media content and fan engagement in sports

In a sports landscape with an evident and widespread globalization pattern, it is as if this sports context is galvanized back to the era in which Da Vinci and Newton made their first discoveries. When analyzing the current sports business agenda, there are many opportunities that go beyond the mix of traditional fan engagement and […]

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