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Tag Archives | NFL

skaermbillede-2017-01-05-kl-10-33-23

Innovation, glamour, excitement and maximum speed – business case of F1 star Lewis Hamilton

Lewis Hamilton is a sporting super star athlete succeeding in crafting an image that blends the ‘full speed’ perception of a Formula 1 champion with the energy and coolness that helps to differentiate Hamilton from most of his competitors in F1 and the world of sports. These characteristics has shaped Hamilton’s image for years and […]

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Skærmbillede 2016-06-30 kl. 02.45.40

Mixed Martial Arts: A breath of fresh air in the business of sports.

Football takes first place in the sports industry in terms of popularity and is also a potent platform when it comes to generating commercial revenues. However, other sports (and their properties) are also developing methods and strategies to secure commercial success. Recently, Mixed Martial Arts (MMA) has experienced intensive commercial growth when it comes to […]

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Skærmbillede 2016-03-12 kl. 15.49.26

Sports sponsorship case – the airlines industry and the dominant force of Emirates

Airlines are very visible in the world of sports and spend vast amounts of money on sports sponsorship opportunities. As I have covered in other articles, see articles about big spenders in sports sponsorship and the football shirt sponsorship market, the prominent airline brand in that sense proves to be Emirates that supposedly spends approximately […]

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The NFL – TV is still king but digital content is on the rise

Photo: San Francisco 49ers vs. Denver Broncos in London (own photos) The NFL is the perfect television product. However, the NFL can still improve on other platforms and that is vital to connect with future generations as more and more sports fans drift to online platforms to enjoy their passion for American football. As of […]

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