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Tag Archives | Neymar brand value

FC Barcelona, Real Madrid – business models and transfer deals

“In the age of Beckham and Rooney, Ronaldo and Zidane, the attempt to commercially control both images and information around football has never been so great. For those players at the pinnacle of the sport the rewards of playing the professional game and the commercial trappings that accompany it are viewed as recognition that their […]

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