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Tag Archives | NBA

Fan engagement in the business of sports in 2015

About a week ago, I came home from a good visit in Boston planned due to an inspirational collaboration with Professor Stephen Greyser from Harvard Business School. In his book The Business of Sports, Stephen deals with a holistic approach in terms of analyzing the vitality and omnipresence of sports fans and how these fans […]

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Sports brands should not take things for granted

In some instances, you experience that sports brands take on an overconfident attitude in their interactions with their surroundings in the sense that they take for granted that fans and other stakeholders will love them no matter what. Just as we know it from customer relationship management within the context of general business management and […]

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Social media is an engagement platform that brings sports brands closer to their audiences – case of sports stars’ social media use

In my recent post about social media applications as a way to more profitable stakeholder relationships in the business of sports, check here, I commented on some of the many commercial opportunities tied to sports stars’ social media presence. Basketball star Jeremy Lin is one example of how proper online appearances have changed the nature […]

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Star athletes and sports clubs can’t live without social media but must use it wisely

Photo: Winner of the 2012 #GameFace competition (source: ESPN). I recall reading an article on Forbes.com about the impact of social media in athlete branding/personal branding in sports.  I totally agree on the agenda of the article, which dealt with the raising power of social media and its influence on media-related and commercial depictions of […]

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